While continuing to use its well-known acronym, WWF’s name changed in 1986 from the World Wildlife Fund to the World Wide Fund for Nature.

Photo Credit: WWF


Our Commitment to Privacy

Your privacy and the security of your personal information is a top priority for us. When dealing with your personal information we observe our obligations under the Protection of Personal Information Act No. 4 of 2013 (“POPIA”) as well as other relevant legislation.

This policy sets out how we will collect, use, store, disclose and de-identify your personal information.

Types of information we collect

We collect personal information from all visitors to our website. The types of personal information we collect may include:

  • contact details (name, address, telephone numbers, email address, regional location, etc.);
  • consents you give us in respect of receiving future information from us;
  • records of communication between us which may include campaigns, feedback, surveys, e-mail bulletins, petitions, and complaint details.

We do not deal with any financial transactions through our website, and therefore do not collect banking and related information.

The types of non-personal information we collect may include web usage data like numbers of visitors, frequency of visits, pages accessed, and files downloaded. This helps us determine how much our visitors use parts of our website, how many people visit on a regular basis, and the usefulness of our pages. This information doesn’t tell us anything about who you are or where you live – it simply allows us to monitor the effectiveness of our website.

Why we collect personal information about you, and how we use it

We are a non-profit Public Benefit Organisation. We exist to do environmental conservation in South Africa by igniting new ways for people and nature to thrive. We work with communities as keepers of our natural resources, and with other partners. We direct their energy and efforts so that they can be key levers of change of South Africa’s future.

We collect information about people so as to allow us to communicate with them, introduce them to our organisation and inform them of the work we do so we can continue to embark on our conservation projects.

We generally collect the information we need to deliver and improve the environmental conservation work we do. We might also use your information for the following purposes:

  • for the immediate reason for which you have provided it to us (for example, to enable us to process your request, registration, subscription, etc.);
  • to maintain contact with you about our work, to report to you about our work, or to encourage you to learn about what we do;
  • any other purpose directly related to our work and for which you have provided consent (where it is reasonably required by law).

We only use your personal information for the reason we collect it as set out above and for the purpose(s) for which it was collected, or as otherwise permitted by law. We do not use the information in any way other than in the support of our organisation.

We will not disclose your personal information to any third party without your written consent unless it is required by law, or is necessary in the course of the proper performance of our duties on a need-to-know basis.

We may sometimes share non-personal, non-sensitive and/or de-identified personal information with research organisations or similar.

Note that since we employ no staff, we have appointed WWF South Africa as our management agency. This means that they have access to your personal information to the extent that they manage our data processing and record keeping. This is done completely separate from their own data, and in a manner that complies with POPIA.

Accessing and correcting your personal information

You can access your personal information by asking us. Occasionally, we may need to refuse your request to access certain information, for example, where granting you access would infringe someone else’s privacy.

When you request access, we will ask you to provide some form of identification so that we can ensure that you are the person to whom the personal information relates. In some cases, we may also ask you to pay a reasonable fee to cover the cost of access.

If you have a question about this privacy policy or want to access your personal information, you may contact us using the details on https://www.greentrust.org.za/contact-us/

Securing your information

We take reasonable steps to ensure the security of all personal and sensitive information we hold, and to protect it against loss, misuse, or unauthorised access, destruction, use, modification, or disclosure. Our IT systems are protected and comply with applicable security standards. Only authorised personnel are permitted to access these details.

It is our policy to permanently de-identify personal information where reasonable and possible; and to destroy personal information once there is no longer a legal or business need for us to retain it.

Last updated on 17 May 2021/NK